The Best Guide To What Is A Secondary Dimension In Google Analytics

The Greatest Guide To What Is A Secondary Dimension In Google Analytics

Its dimensions can be (but are not restricted to): Transaction ID Coupon code Most recent website traffic resource, and so on. That occasion's personalized dimensions may be: Login technique Individual ID, etc.


Despite the fact that there are many dimensions in Google Analytics, they can not cover all the feasible scenarios. Therefore custom measurements are required. Things like Web page URL are universal and also put on numerous instances, but suppose your service sells on-line training courses (like I do)? In Google Analytics, you will not locate any type of measurements relevant specifically to online training courses.


9%+ of companies using GA have absolutely nothing to do with training courses. Which's why anything relevant particularly to on-line programs need to be configured by hand. Enter Customized Dimensions. In this blog post, I will not dive deeper right into customized measurements in Universal Analytics. If you want to do so, read this overview.




The range specifies to which events the measurement will use. In Universal Analytics, there were 4 extents: User-scoped custom-made dimensions are applied to all the hits of a customer (hit is an occasion, pageview, etc). If you send out Customer ID as a custom-made dimension, it will be applied to all the hits of that specific session As well as to all the future hits sent by that user (as long as the GA cookie stays the same).

How What Is A Secondary Dimension In Google Analytics can Save You Time, Stress, and Money.

You could send the session ID customized dimension, and also if you send it with the last occasion of the session, all the previous events (of the very same session) will certainly obtain the value. This is performed in the backend of Google Analytics. dimension uses just to that certain event/hit (with which the dimension was sent out)


Even if you send multiple items with the very same purchase, each product might have different worths in their product-scoped custom-made dimensions, e. g.


Why am I telling you informing? In Google Analytics 4, the session extent is no much longer available (at the very least in custom-made dimensions). If you want to use a dimension to all the occasions of a specific session, you must send that measurement with every occasion (that can be done on the code degree (gtag) or in GTM).

The Buzz on What Is A Secondary Dimension In Google Analytics

It can be in a cookie, data layer, or somewhere else. From now on, custom dimensions are either hit-scoped or user-scoped (formerly referred to as Individual Qualities). User-scoped customized measurements in GA4 job likewise to resource the user-scoped measurements in Universal Analytics but with some distinctions: In Universal Analytics, a user-scoped customized dimension (embed in the center of the customer session) was put on EVERY event of the very same session (also if some occasion occurred prior to the dimension was set).


Also though you can send custom-made item information to GA4, at the minute, there is no method to see it in reports appropriately. (let me understand). At some point in the past, Google stated that session-scoped customized dimensions in GA4 would certainly be readily available too.


But when it concerns custom measurements, this extent is still not available. As well as currently, allow's transfer to the second component of this post, where I will certainly reveal you just how to configure custom-made measurements as well as where to locate them in Google Analytics 4 records. Let me begin with a basic overview of the procedure, and also then we'll take a look at an example.




If you use it to primarily stream data to Big, Query and after that do the evaluation there, you can send out any customized specifications you want, and also they will certainly be noticeable in Big, Question. You can just send the occasion name, state, "joined_waiting_list" as well as then consist of the parameter next page "course_name". And also that's it.

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Because situation, you will require to: Register a parameter as a custom meaning Beginning sending personalized specifications with the occasions you want The order DOES NOT matter below. You must do that quite a lot at the same time. If you start sending out the specification to Google Analytics 4 and also only register it as a custom dimension, state, one week later on, your records will be missing that a person week of data (due to the fact that the enrollment of a custom-made dimension is not retroactive).


Every single time a site visitor clicks on a menu product, I will send an event and also 2 additional specifications (that I will certainly later sign up as custom-made measurements), menu_item_url, as well as menu_item_name.: Food selection web link click monitoring trigger problems differ on the majority of internet here sites (as a result of various click courses, IDs, and so on). Attempt to do your best to use this example.


Go to Google Tag Manager > Activates > New > Simply Links. By developing this trigger, we will allow the link-tracking functionality in Google Tag Manager.


After that most likely to your website as well as click any of the menu web links. In fact, click at the very least 2 of them. Return to the preview setting, as well as you ought to begin seeing Link Click occasions in the preview setting. Click the very first Web link, Click event as well as go to the Variables tab of the sneak peek mode.